About us
Ideal is a social responsibility consulting company owned by women.
Ideal works to change the world together with young people, influencing the
social debate and attitude climate, and educating leaders and decision-makers
to understand differences and unconscious biases.
Ideal's goal is to create a
society where everyone experiences a sense of belonging and inclusion,
regardless of their background.
Ideal was founded because there is a great need for social
responsibility consulting.
- Disaffection among youth is increasing and leading to increased mental health problems, loneliness and inability to work.
- Labor and skill shortages affect operations by weakening productivity, innovation and, on the other hand, by increasing exhaustion and stress in working life.
- Management challenges have a wide impact on different sectors. This not only causes the previously mentioned problems, but also drives away talented people, weakens the motivation of existing personnel and thus generates significant costs.
We are skilled, proactive, and above all, passionate about solving these issues.
Miljaana Koskela she/her
Maria Lavemäki she/her
Ideal operates data-driven, concretely, and impactfully – responsibility is the new revolution.
Our values – fearless, proven and exceptional – guide all our activities, and we prioritize impact. We always start our work with a preliminary assessment to make sure we focus on the right things.
We dare to raise issues and act boldly to promote equality.
Our operations are based on research and we prioritize impact.
Our approach is exceptional because we deal with issues fearlessly and with well-reasoned arguments. We do not compromise on our values and stay true to ourselves in every environment.